diff --git a/Modules/CPackWIX.cmake b/Modules/CPackWIX.cmake
index 105df96fc..5fe51a641 100644
--- a/Modules/CPackWIX.cmake
+++ b/Modules/CPackWIX.cmake
@@ -148,8 +148,10 @@
 #  Currently fragments can be injected into most
 #  Component, File and Directory elements.
 #
-#  The special Id ``#PRODUCT`` can be used to inject content
-#  into the ``<Product>`` element.
+#  The following additional special Ids can be used:
+#
+#  * ``#PRODUCT`` for the ``<Product>`` element.
+#  * ``#PRODUCTFEATURE`` for the root ``<Feature>`` element.
 #
 #  The following example illustrates how this works.
 #
diff --git a/Source/CPack/WiX/cmCPackWIXGenerator.cxx b/Source/CPack/WiX/cmCPackWIXGenerator.cxx
index 4b8daf827..13edde3b8 100644
--- a/Source/CPack/WiX/cmCPackWIXGenerator.cxx
+++ b/Source/CPack/WiX/cmCPackWIXGenerator.cxx
@@ -474,6 +474,7 @@ bool cmCPackWIXGenerator::CreateWiXSourceFiles()
 
   featureDefinitions.AddAttribute("Title", cpackPackageName);
   featureDefinitions.AddAttribute("Level", "1");
+  this->Patch->ApplyFragment("#PRODUCTFEATURE", featureDefinitions);
 
   const char* package = GetOption("CPACK_WIX_CMAKE_PACKAGE_REGISTRY");
   if(package)