diff --git a/Source/cmVisualStudioGeneratorOptions.cxx b/Source/cmVisualStudioGeneratorOptions.cxx
index f1bad9c1d..9acae0dae 100644
--- a/Source/cmVisualStudioGeneratorOptions.cxx
+++ b/Source/cmVisualStudioGeneratorOptions.cxx
@@ -85,17 +85,15 @@ void cmVisualStudioGeneratorOptions::SetVerboseMakefile(bool verbose)
   // was not given explicitly in the flags we want to add an attribute
   // to the generated project to disable logo suppression.  Otherwise
   // the GUI default is to enable suppression.
+  //
+  // Avoid this on Visual Studio 10 (and later!) because it results in:
+  //   "cl ... warning D9035: option 'nologo-' has been deprecated"
+  //
   if(verbose &&
+     this->Version != 10 &&
      this->FlagMap.find("SuppressStartupBanner") == this->FlagMap.end())
     {
-    if(this->Version == 10)
-      {
-      this->FlagMap["SuppressStartupBanner"] = "false";
-      }
-    else
-      {
-      this->FlagMap["SuppressStartupBanner"] = "FALSE";
-      }
+    this->FlagMap["SuppressStartupBanner"] = "FALSE";
     }
 }