diff --git a/Source/cmVisualStudio10TargetGenerator.cxx b/Source/cmVisualStudio10TargetGenerator.cxx
index 26fc317bc..2ef27e2a9 100644
--- a/Source/cmVisualStudio10TargetGenerator.cxx
+++ b/Source/cmVisualStudio10TargetGenerator.cxx
@@ -2267,7 +2267,14 @@ cmVisualStudio10TargetGenerator::ComputeLinkOptions(std::string const& config)
         linkOptions.AddFlag("SubSystem", "WindowsCE");
         if (this->Target->GetType() == cmTarget::EXECUTABLE)
           {
-          linkOptions.AddFlag("EntryPointSymbol", "WinMainCRTStartup");
+          if (this->ClOptions[config]->UsingUnicode())
+            {
+            linkOptions.AddFlag("EntryPointSymbol", "wWinMainCRTStartup");
+            }
+          else
+            {
+            linkOptions.AddFlag("EntryPointSymbol", "WinMainCRTStartup");
+            }
           }
         }
       else
@@ -2282,7 +2289,14 @@ cmVisualStudio10TargetGenerator::ComputeLinkOptions(std::string const& config)
         linkOptions.AddFlag("SubSystem", "WindowsCE");
         if (this->Target->GetType() == cmTarget::EXECUTABLE)
           {
-          linkOptions.AddFlag("EntryPointSymbol", "mainACRTStartup");
+          if (this->ClOptions[config]->UsingUnicode())
+            {
+            linkOptions.AddFlag("EntryPointSymbol", "mainWCRTStartup");
+            }
+          else
+            {
+            linkOptions.AddFlag("EntryPointSymbol", "mainACRTStartup");
+            }
           }
         }
       else